Due to the pandemic scenario, MAC was facing challenges to drive footfalls at the store, and hence we turned this challenge into an opportunity and collaborated with YouTube to drive virtual try-on on their platform.
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Priyanka Shah, AVP Media, Isobar India commented, “We, at Isobar, are extremely excited to handhold brands and give them a taste of how adopting emerging technologies can deliver a positive impact for brands. Amazon.in: Buy MAC BB-PLUS Mineralize Moistore Spf 15 Foundation,Infallible Primer,face Mekup spray,Loose Face Powder,With Makeup blender Spong,(Set of-6) online at low price in India on Amazon.in. foundation, travel size, full coverage, buildable, all day wear. This is a fine example of Isobar’s ability to be a creative experience agency that effectively delivers results.” The success of this campaign only concludes that if innovation is born from a real consumer problem, it can resonate with them like nothing else. Rahul Vengalil, Managing Partner, Isobar India added, “At Isobar India, we are proud to launch innovations that solve a brand’s problem, that are unique enough to create a buzz and those that are first in the industry. Rahul Vengalil, Managing Partner, Isobar India This has resulted in offering the best-in-class experience driving large-scale engagement with the brand.”
The innovative and interactive AR technology by YouTube has allowed potential customers to virtually try before they buy and interact with our brand remotely. Descubra os produtos mais populares da MAC cosmetics Portugal na lookfantastic.pt e uma variada gama de tratamentos, cremes hidratantes, bálsamos labiais e muito mais. Rohan Vaziralli, General Manager, Estee Lauder Companies IndiaĬommenting on the campaign, Rohan Vaziralli, General Manager, Estee Lauder Companies India said, “With the pandemic radically affecting in-store visits and trials, we have aimed to bring make-up trials to our fans at their doorstep. A MAC cosmetics acredita na responsabilidade social, com iniciativas de beleza como VIVA GLAM e o Fundo M-A-C AIDS no coração e na alma da sua cultura única. Some additional key highlights of the campaign: On average, the user has spent about 21.1s active time and has tested a minimum of three shades per AR session.
YouTube has successfully played the role of catalyst by bridging the gap between MAC and its customers.